The power of social media is well-known. With millions of people worldwide using social media sites, it is a dream come true for marketers. This is why social media marketing is one of the most important forms of marketing for all businesses.
You can find out your target audience on social media and reach out to them. It gives you a great chance to engage with your customers and boost your business. If you are planning to start with social media marketing, there are some basics to know.
As a marketer, you need to be aware of the types of social media available. This information will help you plan your social media marketing activities in a structured way, so you get the best results.
The Different Types of Social Media
1) Social network sites
The most common and popular social media type is the social networking site. These are the sites that everyone is familiar with. Platforms like Facebook, Twitter, and LinkedIn allow people to network with others. You will find a diverse audience on these platforms. If you want to engage with your target audience, you need to first establish your presence.
Create accounts and start sharing content. You can use organic methods to engage with your target audience with well-made posts. It is also possible to run ad campaigns where you can specifically reach out to your target segment. It is important to continuously engage with customers, so you connect with them.
2) Image and video sites
These social media platforms are more focused on photos, images, and videos. Instagram and Snapchat allow users to share photographs with others on their platforms. Content on these platforms is in the form of images. YouTube is one of the top social media sites that allow users to share videos with others.
These platforms encourage users to create and share unique content. If your content adds value, then it can go viral. You can quickly gain followers and become popular. Marketers need to use their design capabilities to create eye-catching content for these sites. The images and videos can help you engage with your customers and win them over.
3) Social review sites
This is a very important social media type for brands. These sites allow users to share their reviews of brands and products. A site like TripAdvisor allows travelers to share their experiences while visiting places, staying at hotels, eating out at restaurants, etc. A website like Yelp allows users to share reviews of products and brands.
Even Google allows users to rate brands and share reviews. These are very important since these reviews are trusted by many. If you have many good reviews and high ratings, you can attract new customers. Negative reviews can be very harmful to your reputation. It is important that as a brand you respond to every single review.
Engage with the reviewers, thank them for the positive reviews, and handle their complaints. Your aim should be to win over those who post negative reviews and convince them to change their review. Being proactive on social review sites will help you improve your ratings and reviews. This will give you a great chance of getting more customers.
4) Community Blogs
Sites like Tumblr and Medium allow users to share their views and opinions with other members of the community. These communities are great places where you can find your target audience. You can share your posts on these platforms and engage with potential customers. Keep an eye on what people are saying about you and engage with them.
Use these social media sites to share content that is of interest to users. The content should not be merely promotional but must offer something of value. For instance, if you are in the healthcare sector, offer health tips. If you are in the fitness industry, share fitness and weight loss tips. Sharing such useful content will help you gain followers.
5) Discussion sites
Sites like Quora and Reddit encourage discussion on various topics. These sites also have a question-and-answer format. You will find opportunities here to directly and subtly promote your brand and products. Be a part of communities and start answering questions. Provide facts and information that people want and use the occasion to highlight your brand values.
6) Messaging apps
Messaging apps like WhatsApp and Facebook Messenger allow users to communicate with each other. You can engage with people by offering product information and customer service through messaging. Using chatbots can help you establish a 24/7 presence to engage with potential and existing customers.
Social media is a highly powerful tool for marketers. Use these platforms wisely and reap quick rewards!
Peter has been a keen blogger and amateur food critic for over 20 years. When eating and drink Peter loves spending time with his family and friends.